Princess Yachts

Princess Yachts has been building luxury motor yachts in Plymouth, England since 1965, and the brand has earned a reputation for combining British craftsmanship with innovative design. Now owned by LVMH (the luxury conglomerate behind Louis Vuitton, Dior, and Hennessy), Princess has the financial backing to invest in cutting-edge technology and design talent — including a long-standing collaboration with Italian design house Pininfarina on the X-Class superstructure.

The Princess lineup is organized into distinct series: the F-Class (flybridge), V-Class (sport yacht), S-Class (sport bridge), Y-Class (superyacht), and the revolutionary X-Class (super flybridge with Pininfarina design). This breadth means Princess competes across virtually every segment of the luxury motor yacht market, from 35-foot sport cruisers to 130-foot superyachts.

What sets Princess apart from Italian competitors like Azimut and Ferretti is the build quality and attention to detail in the joinery work. Princess interiors feature hand-finished woodwork, custom upholstery, and a level of fit and finish that reflects the brand's British heritage. The ride quality is also excellent — Princess hulls are designed for the challenging conditions of the English Channel, which translates to confident handling in the Gulf Stream and open Atlantic.

For buyers in the Florida market, Princess offers a compelling alternative to Italian builders — similar quality and prestige, with arguably better build quality in the woodwork and a more conservative, timeless design aesthetic. Dealer support in South Florida is strong through Viking/Princess dealer networks.